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March 27th, 1:00pm-2:00pm EST
Arlin Sorensen is VP of Ecosystem Evangelism at ConnectWise. He founded and served as CEO of both HTS, a VAR/MSP across five Midwestern states which was sold in 2013, and HTG Peer Groups which was acquired by ConnectWise in 2018. HTG, now IT Nation Evolve, is one of the most respected communities of technology service providers in the market today. They walk with leaders to foster business and personal growth through execution, accountability and life-work excellence. IT Nation Evolve today serves over 600 member companies throughout North America, APAC and EMEA. When he is not traveling to speak, facilitate or consult, Arlin loves to be home on the farm in Iowa with his wife Nancy.
Larry Cobrin is the Founder and CEO of MSPCFO, a business intelligence platform designed for the unique issues of the managed services community. Since introducing the application in 2014, MSPCFO has helped hundreds of MSPs find targeted ways to drive improvements to their bottom line. Larry brings his experience in consulting, investment banking, private equity, and product management to drive direct solutions to the business problems of MSPs. He and his company have received the 2022 Partner Advocate award, 2022 ConnectWise Partner Innovation award, 2020 ConnectWise Evolve Community Influencer award, and 2019 IT National Evolve Content Champion. In 2021, MSPCFO was launched for Autotask users. When not working on more powerful reports, he enjoys spending time with his wife, daughters, and rottweiler, Flash.
MSPCFO is the leading business intelligence platform designed specifically for managed service providers to identify opportunities for improving profitability and efficiency.
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