MSPCFO Guides BrightWire Networks through Smooth Sailing and Rough Seas
Data Insights Key to Seizing Opportunities and
Surviving Challenges
LOCATION
Olympia, WA
FOUNDED
2006
PRESIDENT & OWNER
Gordon Carlisle and Todd Whitley
SecureTech Achieves Key Results With MSPCFO
20%-30%
More Revenue
Renegotiate underperforming agreements to match fees to service levels.
Data-driven
Decisions
Evaluate market risks and opportunities, workflow, operations, and more.
Know – Don’t Guess At – the Numbers
Demonstrate your MSP’s value to existing and potential customers.
As a small business BrightWire must navigate the vagaries of the market and pivot when threats and opportunities present themselves. The company has experienced both extremes during its nearly 20 years as a managed service provider.
During the company’s growth phase partners Todd Whitley and Gordon Carlisle wanted to know which investments in overhead and labor were most likely to pay off. They decided they needed to measure and evaluate every aspect of their business. Todd and Gordon were “numbers guys,” but they knew they needed to formalize their approach to fully understand the intelligence behind the numbers and make the most of their expansion plans.
Later in BrightWire’s development, it again turned to the numbers when the company faced a potential loss of revenue when a major client suffered a setback and was unable to renew its extensive fixed-fee agreement.
As a small business BrightWire must navigate the vagaries of the market and pivot when threats and opportunities present themselves. The company has experienced both extremes during its nearly 20 years as a managed service provider.
During the company’s growth phase partners Todd Whitley and Gordon Carlisle wanted to know which investments in overhead and labor were most likely to pay off. They decided they needed to measure and evaluate every aspect of their business. Todd and Gordon were “numbers guys,” but they knew they needed to formalize their approach to fully understand the intelligence behind the numbers and make the most of their expansion plans.
Later in BrightWire’s development, it again turned to the numbers when the company faced a potential loss of revenue when a major client suffered a setback and was unable to renew its extensive fixed-fee agreement.
As a small business BrightWire must navigate the vagaries of the market and pivot when threats and opportunities present themselves. The company has experienced both extremes during its nearly 20 years as a managed service provider.
During the company’s growth phase partners Todd Whitley and Gordon Carlisle wanted to know which investments in overhead and labor were most likely to pay off. They decided they needed to measure and evaluate every aspect of their business. Todd and Gordon were “numbers guys,” but they knew they needed to formalize their approach to fully understand the intelligence behind the numbers and make the most of their expansion plans.
Later in BrightWire’s development, it again turned to the numbers when the company faced a potential loss of revenue when a major client suffered a setback and was unable to renew its extensive fixed-fee agreement.
With MSPCFO, SecureTech is able to see over 50 reports and access the detailed granular data it needs to make well-founded business decisions. Data analyses such as Hours Per Ticket, Tickets Per Node, and Hours Per Node provide insights into which agreements are profitable at line-item level.
Getting insights on agreement profitability by customer helps the company decide how to focus its account management, marketing, training, and service efforts. MSPCFO’s analytical tools reveal optimal strategies:
- How many hours per month SecureTech should spend with a customer before considering a fee increase
- Whether to provide technicians need additional product proficiency training
- How well the business is running
In both circumstances, the data provided the answer. MSPCFO showed BrightWire’s leaders how where to look and how to parse the information provided in its PSA data to chart a course for success. As the company contemplated expansion options, MSPCFO’s platform found, formatted, and displayed the data Gordon and Todd needed to visualize the company’s financial health and analyze its business practices. BrightWire used the MSPCFO reports to discover efficiency improvements, manage expenses, and optimize workflow to capitalize on business development efforts.
Later in the company’s history, when the loss of a major client threatened to create a cash flow crisis, MSPCFO again showed the way. Using the platform to review every fixed-fee agreement, Todd and Gordon were able to identify underperforming agreements. Armed with the data to back up its findings, the partners successfully renegotiated fees with every one of these profit-draining clients. Without exception, they understood what the data was telling them – that the value they were receiving far outpaced their current fees. All re-signed with BrightWire at fair rates – boosting BrightWire’s revenues by 20 percent to 30 percent higher.
In both circumstances, the data provided the answer. MSPCFO showed BrightWire’s leaders how where to look and how to parse the information provided in its PSA data to chart a course for success. As the company contemplated expansion options, MSPCFO’s platform found, formatted, and displayed the data Gordon and Todd needed to visualize the company’s financial health and analyze its business practices. BrightWire used the MSPCFO reports to discover efficiency improvements, manage expenses, and optimize workflow to capitalize on business development efforts.
Later in the company’s history, when the loss of a major client threatened to create a cash flow crisis, MSPCFO again showed the way. Using the platform to review every fixed-fee agreement, Todd and Gordon were able to identify underperforming agreements. Armed with the data to back up its findings, the partners successfully renegotiated fees with every one of these profit-draining clients. Without exception, they understood what the data was telling them – that the value they were receiving far outpaced their current fees. All re-signed with BrightWire at fair rates – boosting BrightWire’s revenues by 20 percent to 30 percent higher.
In both circumstances, the data provided the answer. MSPCFO showed BrightWire’s leaders how where to look and how to parse the information provided in its PSA data to chart a course for success. As the company contemplated expansion options, MSPCFO’s platform found, formatted, and displayed the data Gordon and Todd needed to visualize the company’s financial health and analyze its business practices. BrightWire used the MSPCFO reports to discover efficiency improvements, manage expenses, and optimize workflow to capitalize on business development efforts.
Later in the company’s history, when the loss of a major client threatened to create a cash flow crisis, MSPCFO again showed the way. Using the platform to review every fixed-fee agreement, Todd and Gordon were able to identify underperforming agreements. Armed with the data to back up its findings, the partners successfully renegotiated fees with every one of these profit-draining clients. Without exception, they understood what the data was telling them – that the value they were receiving far outpaced their current fees. All re-signed with BrightWire at fair rates – boosting BrightWire’s revenues by 20 percent to 30 percent higher.
Award-Winning Solutions and Dedication to MSPs
8+
Years Helping
MSPs Increase
Profitability and Improve Efficiency
2019
IT Nation Evolve
Content Champion
2020
Connectwise Evolve Community
Influencer
2021
Launch of the Autotask Integration
Want to Improve Your Bottom Line?
Schedule Your Personalized Demo
